The Drip Club E-Juice Company: Vendor Spotlight
With the vaporizer industry rising to unprecedented levels of popularity, one of the toughest sectors to achieve substantive and lasting success is the e-liquid market. Several manufacturers have started off with a bang, only to later fade out, emitting little more than a whisper.
The problem, as many debutantes quickly learn, is that vape enthusiasts have no shortage of options. As one of the lowest-priced components within the overall vaping product hierarchy, it’s much easier for the typical connoisseur to switch their e-juices rather than to switch devices. As a result, only the very best survive in this business.
Any company that achieves consistent success with e-liquids deserves a hearty round of applause. But The Drip Club is one of the few, elite manufacturers whose brand and product line have become permanently etched into the vaping subculture. Although a relatively young organization, The Drip Club has quickly earned a well-deserved reputation for delivering uncompromising liquid gold.
Thanks to attention to detail and corporate work ethic that has no parallel, The Drip Club’s first priority is the customer. To that end, the company’s expert artisans and product designers spend thousands of manhours each year concocting the most delectable blends, and refining various test runs until their e-liquids are ready for launch.
The end result is not just one, but several choice brands and signature hallmarks that have ingrained themselves into the vaping subculture. Few, if any, rival The Drip Club in terms of product awareness and social cache within the enthusiast community.
The Drip Club Profile and History:
Founded in 2013, The Drip Club established its headquarters in the dynamic – and ultra-competitive – business world of Los Angeles, California. It’s always incredibly difficult to make an impact in the vaporizer and e-liquid sector; however, you can exponentially increase the challenge when you’re doing business in the City of Angels.
Fortunately, The Drip Club has consistently proven it has the right stuff. Today, very few other e-juice manufacturers have the same renowned status and cultural impact. Moreover, The Drip Club’s many signature brand names are revered throughout the world. That said, you might be surprised to learn that the vaunted company entered the vaping fray under a completely different format than what you currently see. Believe it or not, The Drip Club originally started its corporate life as a subscription service specializing in higher-end and custom-curated e-juice boxes. Customers had the option of joining the monthly shipment service, and would receive a series of unique flavors at a reasonable price. Due to its practical availability, and its distinctive service, The Drip Club quickly achieved tremendous success.
However, the one nagging issue is that the monthly subscription service focused exclusively on delivering third-party brands. While the organization was financially successful, management had to pay for retail and distribution rights. That significantly ate into their profits. More importantly, the company had several talented e-juice artisans under their payroll. It would be a shame not to lever this advantage for the advancement of the vaping art.
A year after the corporation’s establishment, The Drip Club launched ANML’s Carnage, which was a collaborative e-juice project with renowned vape company Phillip Rocke. Virtually upon hitting the retail floor, Carnage sold through at an astounding clip. Soon, the upstart e-juice brand was sold out at several leading vape shops, sending the only obvious message to The Drip Club – they had to start their own product line, pronto!
Engaging their recent collaboration with Phillip Rocke, The Drip Club began aggressively concocting their unique e-liquid blends. The decision was instrumental in not only improving the company’s presence, it eventually and dramatically changed the industry. Today, The Drip Club’s signature brands, such as ANML, Milkman, POP!, and Modus are considered industry mainstays.
Best of all, there’s no stopping the momentum! The Drip Club is still hungry as ever, and has grand visions for continued market dominance.
The Drip Club Difference:
One of the defining characteristics of The Drip Club is its incredible flexibility and adaptability to the vaping consumer. While some manufacturers focus exclusively on a particular niche market, The Drip Club carefully analyzes consumer trends and demand, and later produces a strategy to maximize impact and engagement.
For instance, one of the biggest vaporizer crazes involves candy-flavored e-liquids. However, many of its competitors rely on artificial flavorings that don’t quite replicate the advertised flavor. The Drip Club artisans, on the other hand, spend countless hours “blueprinting” their distinctive blends before they hit the production floor. As a result, Drip Club e-liquids have earned a strong reputation for spot-on accuracy and impeccable quality. Granted, most vaping manufacturers focus on the sub-ohm, direct-to-lung vaping community. This methodology is home to the flavor-lover crowd, whose connoisseurs demand nothing but the best. It’s a testament to The Drip Club’s class-leading reputation for production excellence that their signature brands are consistently ranked among enthusiast favorites. Moreover, vapers from all over the world order Drip Club e-liquids, despite the additional costs associated with international shipments.
That said, The Drip Club has a commitment to serve all vaping enthusiasts. With this promise in mind, the company created the renowned Milkman Heritage line. One of the most popular e-juices in the entire industry, Milkman was among the first e-juice products to accurately replicate natural tobacco flavors. This has always been an impediment to prior e-juice manufacturers, as the earthy tones of tobacco can’t be faked.
Undaunted, The Drip Club set to work, bringing onboard experts and consultants in the traditional arts. Through countless hours and sleepless nights, the company managed to concoct the perfect formula. The rest, as they say, is vaping history.
Exceptional E-Liquid Portfolio:
Undoubtedly, the primary driver – aside from the company’s aforementioned superior quality and craftsmanship – for The Drip Club’s success is its broad product offerings. Few can match the Club’s consistency and frequency of flavor innovations. And unlike the posers in the market, none of the company’s products can be considered throwaway fillers.
First, whenever you discuss The Drip Club, The Milkman series comes to mind. Originally crafted as a classy, dessert-flavored concoction, the debutante Milkman still rings up the cash registers. Smooth and silky, the Milkman has no parallel when you want to enjoy a soothing session after a hard day at the office. In recent years, The Drip Club has extended the Milkman series to appeal to a broader consumer base. The previously mentioned Milkman Heritage was a much-needed product launch that appealed to transitioning vapers that still enjoyed the earthy tones of traditional tobacco platforms. Moreover, the Club introduced Milkman Salt, which is specifically designed for vaporizers that can utilize nicotine-salt e-liquids.
Of course, you never fix what’s not broken. The Milkman series stays true to its roots, recently introducing Milkman Delights. This series adds even more pizzazz to the original lineup, bringing additional joy to flavor-lovers.
Staying with this trend, The Drip Club just launched their highly-anticipated Fruit POP! line, which promises to take over the e-juice market similarly to their earlier innovations. As more enthusiasts make the switch to vaporizers, they’re tantalized by the number of flavor options. To meet growing customer demand, The Drip Club applied their artisanal expertise on delivering the most tonally rich, fruit-inspired concoctions to the market.
As is true for all of their products, The Drip Club’s management team established a firm commitment to keeping their portfolio accessible to any vaping budget. While their formulations are simply out of this world, their pricing is very much inline with reality. That’s just another detail that makes The Drip Club a fan favorite through and through!